Nobody Cares About Social Media

Well, no one is pretty harsh…there is a segment of the population who really cares.  Social Media Consultants.

How do I know this?  I was blessed to be part of a IT Business survey which will be shared next week online about what small business owners really care about.  You know what tops their lists?  Profitability, revenue generation and having a successful business.

When the question was asked about social media a few mentioned that they are truly looking into its effectiveness, but many said they don’t care or have any plans to jump on board at this time.  And this is the harsh reality about social media in business.  Who cares!

When my business colleagues look at social media they are checking out LinkedIn on how to connect with others, maybe share the odd bit of information but many have told me that they ignore all the crap that goes on with experts sharing tips they harvested from a website online.

What small business owners to care about is real information and many will continue to look at an email from a friend versus a post on their Facebook profile.

What do you think about social media in business.  Do you care or do you simply ignore it?